Back Beauty And Hair.com Interview
What does w2naturals stand for?
W2naturals stands for Woman To Woman Naturals. We purchase
natural ingredients from women in developing countries to make
our products, and by purchasing directly from these industrious
women, we are actively supporting their financial independence and
empowerment. Every product sold is made with the most natural
ingredients for every woman to shine and hydrate naturally.
How did the story begin?
Woman To Woman Naturals was birthed out of personal adversity.
When I was pregnant with my second child, I was diagnosed with
lymphadenopathy, which is unusually enlarged nodes in various
body parts. I saw several doctors but none of them could explain why
my lymph nodes were enlarged. So I decided to start eating more
vegetables, and I eliminated many processed foods from my diet. I
also worked with an organic production chemist to make soaps and
hair products with minimal chemical content for my personal use.
When I shared these products with friends and family, they
gave me positive feedback, and so, I was encouraged
to launch Woman To Woman Naturals.
Why is it important to source
natural ingredients in our hair
and beauty products?
There has been a shift in consumer
culture. The use of natural ingredients
has now become a lifestyle for many
women (and men alike) and it’s no longer
considered a fad. Customers are now
more interested and invested in checking
product contents and ingredients. At
Woman To Woman Naturals, we respond to
our customers’ desire to use the most natural
ingredients with our products which are all made
to meet and exceed their expectations. We constantly
strive to source the most natural ingredients for our hair
cleansers, conditioners, leave-in conditioners, natural soaps, bath
bombs and beard oil.
To e n j o y f r e e sh ippi n g on y o u r f i r s t pu r c h a s e ,
v i s i t @ w w w.w 2 n a t u r a l s . c om a n d t o r e c e i v e a
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INTERVIEW WITH THE FOUNDER ELIZABETH LAWRENCE
What’s the key to your success so far?
I believe that, like most successful businesses, all we
need to do is continue tomake amazing natural
products, and the sky is the limit!We are
constantly meeting and educating women
about the advantages of using more natural
products. There are different hair types and
each one has certain ingredients that are
best suited for it. As women, we usually
just use what is available until we find what
works for our hair types. Sure, it helps to
use beauty products but it is so much better
for us to use beauty products that are healthy
even as they achieve our desired results and
meet our needs.
What results can we expect using the range and
why is your brand different from other hair companies?
What differentiatesWoman ToWomanNaturals from other hair
brands is that our products aremade from natural ingredients sourced
from industrious women in developing countries. We are very proud
of our close partnership with women around the world. Our brand
also serves a wide customer base because we cater to all hair types,
ranging from black, biracial/multiracial, natural, permed to curly.
Name your bestseller and why?
Our bestseller is our Gorgeous Collection set which includes a
hair cleanser, conditioner and leave-in conditioner. It is our best
seller because it is loaded with beneficial natural ingredients that
promote healthy hair. It’s made with elderflower, red clover, aloe
vera, chamomile, hibiscus and avocado oil. Many customers also
appreciate its lovely fragrance, which never hurts!
The use of natural
ingredients has now become a
lifestyle for many women (and
men alike) and it’s no longer
considered a fad
Collection from £10
Interview by www.blackbeautyandhair.com